There is a feeling among many people that marketing is just normal function to sell the products produced or acquired from somewhere else for sales. But i disagree with all those people. The importance of marketing the product has to be understood in the proper perspective.
Marketing does not involve just the sale of the product or service. It is much more than that, it involves functions as advertising, price fixing, creation of a brand image and much more. Advertising acquires its own importance ffrom the fact it is done to educate the customer about the product.
Advertising also helps bring out the good points of the product to be marketed. The importance of marketing can be understood when we understand that when the products are made, they cannot reach the hands of the ultimate customers if they do not know about it and do not find the price worth the value of the product.
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