Monday, September 28, 2009

Search Engine Optimization (SEO) Part 3

Search engines come in all shapes and sizes - from Google all the way down to smaller niche-based search sites. Recent surveys estimate that as many as 10 billion search queries are made every day across all the search engines.

Once you've set up your site, it's important to get it ranked high in the big three: Google, Yahoo and MSN. Promoting your site to these three engines will give you a big leg up in making your site available to the majority of the internet searchers.

Google - Google receives between 53% and 62% of all the searches done on any given day, making it the largest in the search engine market by far. And as Google continues to expand its product offerings - which currently include everything from free email accounts to calendar systems and custom homepages - it's safe to say that they'll continue to be the dominant force in the search engine market for some time.

Yahoo - Despite Google's dominance in the search engine market, Yahoo continues to receive a respectable 17-22% of daily queries - which is no smaller number when you multiply this out by the 10 billion searches occuring each day. In addition, Yahoo has been aroung for much longer than Google and carries significant name recognition in the search engine marketplace. Since many people still use free Yahoo mail accounts, it's well worth your time to promote your site on this search engine.

So those are the most popular search engines. Fortunately, all you need to do is focus on getting high rankings in Google and to lesser extent, Yahoo, and you'll grab the most traffic. And in many instances, by ranking high in most all the other search engines as well.

For more info: www.nextconcept.com.sg

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